There will be a before and after of this confinement. The return to normalcy so longed for by many will not be a return to the previous daily routine.
Now we are all experts in epidemiology and coronavirus (COVID-19). We are hyperinformed, even info-informed, because unfortunately not all the information we receive is real and what is, is not hopeful. We are facing one of the biggest humanitarian crises since World War II. And the highest priority right now is to take care of ourselves, but without leaving home.
However, we must analyze what we are experiencing so as not to miss the lessons that this crisis leaves us. In this sense, the gravity of the situation shows that, when all this is over, the world will not be the same as it was before confining ourselves.
With all this in mind, a new study titled “Restart: 10 Post COVID-19 Trends” (published by the innovation consultancy Opinno) identifies at least ten major trends that will mark this new post-COVID-19 reality, such as:
- Social hypochondria (health and hygiene first): the fear of contagion from oneself or from family members will not disappear by magic ―according to the latest Havas report that worries 51% of the population and quite a lot to 34%―. That means that people will take more care of themselves, and also to others, who will turn more to preventive medicine and care, physical activity and wellness services.
- Social claustrophobia (we will avoid physical contact and crowds): this fear of contagion will also determine experiences with others, especially in relation to consumption and leisure, but also when working. To hypochondrism will be added agoraphobia and social claustrophobia. In addition, physical contact and crowds will be avoided, and with it the crowded and closed spaces, and that will condition for example the way of having fun, but also mobility, especially in regard to the use of public transport or avoiding unnecessary travel.
- Programmed elongation (we will spend less and we will repair again): the instinct of protection developed in the face of the COVID-19 crisis will also drive the tendency to industrial patriotism, to prioritize local production and consumption to ensure supply, so globalization will have to be redefined.
- Industrial patriotism (we will prioritize what is produced by the local community): the lack of supply that we are experiencing reveals the importance of research, of own production and of the redefinition of the supply chain. This situation will mean that, in the coming years, both customers and governments will acquire more protectionist consumption habits, which will force redefinition of supply chains.
- New heroes (social recognition regardless of qualification): the COVID-19 crisis has highlighted the importance of transporters, supermarket employees, cleaning personnel and caretakers (among others), who have become, along with healthcare personnel, the new heroes. Perhaps companies are forced to take better care of these jobs and think less about robotizing them.
- Digital by default (we will dose the social events and they will have more value): teleworking, remote contacts and meetings, leisure and digital consumption came to force with confinement, but will remain. This will make us give more value to social events, whether they are work meetings, social gatherings or face-to-face procedures, to which we will only dedicate time when they are worth it or are really essential. In addition, this social separation also means that we will have fewer opportunities to get together and less habit to do so, so we may end up looking for social connection as therapy.
- Collaborative work (we will be more caring and family): we will be more supportive and we will be more aware of common and family problems. Along these lines, an attempt will be made to dedicate more time to our own and less to work, and to show greater predisposition towards the institutions and companies that have shown themselves and show solidarity. Companies, institutions and individuals will have to learn to collaborate and work together to protect themselves against future crises.
- Massive mistrust (we will seek credibility and transparency): another good thing that this crisis will leave will be the importance of verifying the information that reaches us. We will become more suspicious and we will seek and demand credibility and transparency, increasing the rejection of frivolous, populist strategies and lies.
- Sensitivity to restriction (caught between liberties and privacy): the restrictions imposed by governments on personal and business freedoms during the pandemic will also have consequences for people’s confidence. We will live in a society much more sensitive to their freedom and more conservative in their decisions, and where freedom and privacy will no longer be assured even in western democracies.
- Sustainability (more concerned about the impact of our actions): this crisis will change the way we think about growth and development and will push us to slow down our lives and become more sustainable. The commitment to technology and exponential growth ―each year a bigger car or a more powerful mobile―, has led to a globalized, connected, more dynamic but very unstable world, and now a force will be sought to counteract it, which will be sustainability.
Link to the paper: https://opinno.com/restart-10-post-covid-19-trends
Editorial Disclaimer: information published during the 2020 COVID-19 pandemic may be updated frequently to reflect the dynamic nature of current understanding.
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